Facts
This page presents several startling statistics about prescription drugs such as "51% of FDA-approved drugs have serious adverse effects not detected prior to approval and prescription drugs cause 100,000 deaths annually."
The article on this page explains some of the adverse effects of some prescriptions and also attempts to explain why these mistakes are made in prescribing these medications. Both article listed add effective statistics to the issue that when citied in a poster or ad will grad the attention of the viewer and increase the validity of piece.
Grids
by KT Meaney
Throughout this article Meaney explains the influence grids played when the redesign of The New Yorker took place. What is most interesting is how the author writes of need to break away from the grid to add interest and update text. Adding the idea that breaking a grid can be effective in adding interest is important when designing to avoid becoming locked into a specific area or idea.
Design Campagins
by Armin
This page explains the Obama campaign logo and how it is slightly manipulated to reflect different areas of voters. Also, there is a line of Christmas ornaments and each state has the logo represented within it. An article such as this will help to keep similarities between the different pieces within the series while keeping it simple and distinct.
L'Oreal Poetry Harp
The colors used in the campaign for the L'Oreal Poetry Harp is a good representation of how using a limited color scheme can be extremely effective. Also, the monochromatic color scheme changes in hue from piece to piece. Each piece is still connected because the hue chose are similar to each other.
2 comments:
Further support regarding the awesomeness of the Obama logo: http://www.helveticafilm.com/blog/2008/02/19/a-font-we-can-believe-in/
Thanks for posting that article about the Obama campaign- it was so interesting!
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