Assignment 02: Persuasive Poster

Beginnings: 

For this assignment I set out to design a poster that persuaded viewers to think more carefully about what prescription drugs they are putting into their body. In order to achieve this, I utilized a parallel of the fairy tale Snow White and the connection between the poisonous apple and the witch with her drive to become beautiful. I chose to stay simple with the elements and draw attention to the image of the hand holding the prescription drugs by allowing a large amount of space around the image. Also, the hand is the brightest element of the piece, this in turn draws more attention from the viewer to that area as it sits forward.

Critique: I really would have liked to use a much larger image and poster size to create a large impact on the viewer. This would help in enforcing the severity of the issue. However, the image began with a photograph that was then manipulated in Photoshop to create the witch look, the original was not large enough to satisfy a larger poster.

Moving the secondary text lower and reducing the size of the type would help with the hierarchy of the overall piece. Also, making the hand look more like a hand, such as adding an arm would help the perception of the image.