For the in-process critique held last week I presented a more visually friendly representation of similarity between prescription drugs and Snow White's poison apple.
During the critique I received very helpful feed back on reevaluating the placement of the American Heart Association logo, the fictional website title, and also the relationship between the piece's final place and how that affects what will be read.
It was brought to my attention that I was inadvertently taking the idea of the position apple and presenting it as a positive when putting into the website title.
Lastly, the idea of a billboard versus a bus shelter advertisement and how much time a viewer is able to perceive the message really interested me. Limiting the copy on a billboard is effective because the viewer is speeding past in a car on an interstate or freeway. In contrast, a bus shelter advertisement allows for more copy because the viewer would likely be there for a while and would have ample time to view the piece.
1 comment:
I think the poison apple pill bottle image is working very well to get your point across. It is bold yet a little mysterious/creepy. The green and black also help your idea. Green text on a billboard might be harder to read, so you might want to stick with black for the most important info on that design.
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